Goin’ global with design - careful what you wish for!

I couldn’t help but laugh reading a recent article in The Inquirer regarding the effects of going global when one nation observes Intellectual Property protection laws and another does not. Seems that Korean company, Lucky Goldstar’s (LG) Chocolate phone was such a hot item, yet slow in getting it into the Chinese market, that pirates copied the phone and beat LG to the Chinese market with their own product but with a twist. The Chinese pirated copy was a better phone than the original!

You can read the ramifications of that by reading the original story at The Inquirer site at this link HERE.

Product quality and I’d say product experience, whether it’s a service or a thing, matters. LG didn’t quite get that here for some reason, but each of us providing a service or product need to. Tom Peter’s, the WOW guru for business, has alot of valuable (and free) thoughts on this topic for your reading pleasure. You can get to Tom’s list of design blog articles by clicking to his site at this link HERE.  Business Week has an excellent article as well on Why Design Matters, you can click to Business Week’s article HERE.

(Picture courtesy of Olav.Mueller Photos, used under license of Creative Commons)