Your the one who is being insightful. Yes, it is all about an identity.

This thought in passing from your response…

Identity draws from the thinking of how things might have been to setting the direction of the way things need to become. In that process of looking back and looking forward, comes the “life experience”; with its attending bundles of successes and setbacks all contributing and reinforcing identity.

Now that’s “about being yourself for the long haul”.

I think I’m interested in so far as major disruptive changes in technology like this are just plain fascinating. Also, I’ve find it fascinating how companies make strategic or seemingly strategtic decisions that lead to responsive decisions on the parts of other companies that cause whole industries to change or be created. That’s what’s happening in telecom, IMHO.

I liked your conclusion “It is about being yourself for the long haul”. I hadn’t thought of companies as having a personal identity in some time and your post reminded me of that actually. But then again, your conclusion is a good life lesson for anyone really (be the a legal or a s a person).

AT&T always asks the “short” question; how quickly can we make the money?

One is qualitative (process) and the other quantitative (end amount). I will pick the process orientation everytime. It is about being yourself for the long haul.

Now why has this become of interest to you?